💸 WordPress Is Free… Until It Isn’t

The hidden price of building on the world’s “cheapest” CMS


🧾 WordPress.org homepage: “Free and open-source.”
🎯 Client pitch deck: “Low-cost development.”
🙌 Everyone agrees: WordPress saves money.

But does it?

Let’s break it down.


🧨 The real cost of a “free” WordPress site:

  • $89 premium theme
  • $199/year for a form builder with basic logic
  • $300/year for security + firewall
  • $180/year for performance optimization plugins
  • $25/month for backups + staging
  • $150/year for custom WooCommerce add-ons
  • $200+ for a dev every time something breaks

Suddenly your “free” WordPress site costs more than Shopify or Webflow — with 10x the maintenance.


🤯 Self-hosted ≠ stress-free

  • You manage hosting, updates, backups, uptime, scaling, performance, support — or pay someone else to
  • Plugin and theme updates break sites regularly
  • You need a developer just to fix core web vitals
  • You’re stuck in plugin subscriptions that never stop charging

Free software. Expensive chaos.


📉 You’re not saving money — you’re shifting responsibility

Many businesses:

  • Pay less upfront
  • Pay more over time
  • Lose money from downtime, slow performance, or security breaches
  • End up rebuilding the site entirely after a year or two

“Budget-friendly” becomes technical debt no one wants to maintain.


✅ What’s the alternative?

đź§  Be honest about total cost of ownership
📦 Choose managed platforms if your team isn’t technical
📉 Use fewer plugins and invest in custom development early
📊 Do a long-term ROI analysis, not just upfront costs
🚀 Don’t upsell WordPress as “cheap” — sell it as powerful, scalable, and professional (when used right)


❓Ask yourself:

  • Is WordPress really saving you money — or just hiding the real bill in fine print?
  • Are you choosing WordPress because it’s best… or because it’s “free”?
  • If you weren’t a developer, would you recommend WordPress to a client with zero tech skills?

👉 Open-source doesn’t mean low-cost.
It means freedom — and freedom requires responsibility.


Post inspired by conversations with business owners, overwhelmed freelancers, and developers who’ve had to clean up the mess left behind by the “free” WordPress pitch.


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