Nixbly
Why social media marketing is broken — and most brands are doing it wrong
🎉 1M views.
❤️ 100K likes.
📲 10K shares.
Your video “blew up.” Congrats.
But here’s the real question:
Did it drive revenue? Or just dopamine?
⚠️ The obsession with virality is killing real marketing
- Brands chasing trends they don’t understand
- Copy-paste memes with zero alignment to the product
- Dance videos and skits… for law firms and SaaS startups
- Metrics that look great in a deck — and mean nothing in the bank
You’re not building an audience. You’re entertaining one — and they don’t care about your offer.
📉 Vanity metrics ≠ brand growth
- “Engagement” is not sales
- Reach without relevance is just noise
- Followers mean nothing if they never convert
- Social proof doesn’t guarantee product-market fit
Most “viral” brands fade because they never built depth — only exposure.
🧠 The algorithm rewards attention — not authenticity
And marketers are playing the game:
- Fake scarcity
- Engagement bait (“Tag a friend who needs this!”)
- Trend-jacking without context
- Posting every day just to “stay visible”
The content isn’t strategic — it’s desperate.
✅ What actually works?
🎯 Clarity over clicks: Say something real, not just viral
🤝 Relationship > reach: Build for community, not tourists
🧱 Consistency > gimmicks: Stick to your value, not the trends
💬 Engage on your terms: Stop chasing every platform’s algorithm
📊 Track the right metrics: CAC, LTV, repeat traffic — not hearts
❓Ask yourself:
- Are you building a brand — or performing for an algorithm?
- If social went down tomorrow… would your business survive?
- Is your content earning attention — or just begging for it?
👉 Virality is not a marketing strategy — it’s a moment.
Stop chasing applause. Start building something that lasts.
Post inspired by brands burning budgets on social media growth hacks while ignoring retention, product alignment, and long-term strategy.